Boohoo and Paris Hilton launch new fashion range – when and where to buy it
American heiress Paris Hilton has launched her own fashion collection with Manchester’s Boohoo fashion brand.
The new range of 70 styles has been unveiled just in time for summer – with key pieces including leopard print dresses, blingy crop tops and even a top in honour of her pampered pooches.
Northern Quarter-based Boohoo say the range is inspired by iconic trends that Paris pioneered when she first rose to fame as a reality TV star in the early 2000s.
The collection will go on sale from June 20 – and is expected to fly out.
It follows on from boohoo’s collaboration with Greatest Showman star Zendaya, which sold out within days of release in the spring.
Paris, 37, co-designed her new 70 piece collection , which includes a range of ready-to-wear and swim that recreate her favourite trends and fashion moments since the turn of the new millennium, including animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like “That’s Hot”.
The collection was brought to life in a campaign shoot which took place in Los Angeles at a private home in Beverly Hills, styled by Sammy K, and photographed by Charlotte Rutherford.
Paris modelled standout styles from the collection, and even poses with her famous dogs Diamond Baby and Princess.
Additional elements from the campaign include throwback flip phones, a vintage pink convertible, and flashy accessories to complement the full boohoo.com looks, with prices from £3 to £35.
To celebrate the partnership and summer launch, boohoo.com is set to host a “millennium” inspired party in Los Angeles.
Carol Kane, CEO and Co-Founder, boohoo.com, commented, “We’re excited to announce our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer.
“Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
Since 2016, boohoo.com has executed successful campaigns and design partnerships with famous faces including Zendaya, Jordyn Woods, Charli XCX, Stella Hudgens, and Chantel Jeffries, as well as young celebrity stars Sailor Brinkley Cook and Elisa Johnson.
You can sign up now on the Boohoo website to get any updates on the release here .