Digital agency e3creative scoops O2 deal

Digital agency e3creative has been selected by telecoms giant O2 for a new campaign.

The Manchester based agency will be tasked with driving marketing strategies for Pay As You Go sim card distribution and sim card activation.

Jake Welsh, MD of e3creative said: “O2 is a brand that we, as an agency, highly respect and are incredibly proud to join hands with.

“They’re a backbone in the telecom sector and continue to shape how people connect.

“We look to join hands with brands that want to innovate through great technology and strategic direction, O2 certainly fall into that remit.

“We will be looking to drive awareness of O2’s products through their Star Trader platform, harnessing higher sim activations and reduce sim waste across the UK.

“Their sophisticated digital suite acts as an exemplary platform for our strategic teams to amplify and engage new audiences, turning O2 customers into brand ambassadors.”

e3creative have previously worked with Sony, PlayStation and Money Plus Group.

Jessica Bradley, e3creative marketing director said: “Our plan is to drive the growth of O2 in a tactical way that hasn’t been fully activated before. We will be utilsing core channels to activate the brand. From search, PPC, social media through to CRO, implementing our UX teams to provide research-led strategies to drive better conversions and awareness across the brand.”

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