The Manchester fashion brand making matching outfits for fathers and sons – and they are ADORABLE
A newcomer to the fashion world has launched a venture which kits out men and their mini-mes.
Dominique Morton is the brains behind Mancub, a clothing brand which produces matching outfits for adults and children.
The 30-year-old from Manchester struck upon the idea when she saw a father and son in identical outfits on holiday in Dubai.
She is hoping to tap into the city-region’s flair for style when she launches this summer.
Morton is currently working out of her bedroom in the Castlefield flat she lives with her fiancé Marc Yaffe, a commercial litigation partner at law firm JMW.
She said: “Setting up the business has been a very challenging experience.
“At times I have felt the world was against me, but there have also been many rewarding moments.
“A friend used a phrase a while a go which really made me focus on making this a success.
“He said if you want to take the island you have to burn the boat.
“That’s stuck with me, and pushed me to go all in.”
Originally from Blackburn, Morton moved to Manchester seven years ago.
After training as a dietitian and then moving into medical sales, Morton was offered the chance to invest in Jimbag, a Manchester-based business which manufactured stylish bags for men and women.
The experience exposed her to a new world of e-commerce, fashion and manufacturing and Morton spent two years helping to grow the brand.
Last year she decided to take a back seat in the business and focus on her own venture.
Recalling her light bulb moment, Morton said: “While on holiday in Dubai I bumped into an old school friend and her family.
“I was struck by the matching outfits worn by my friend’s husband and little boy.
“They looked so cool in their outfits and I saw the potential. We saw them over a few days and each time there was a new theme.
“It had became a little tradition the boys did on holiday.”
Morton returned home inspired and started researching the concept.
“I found there was plenty of mother and daughter stuff, but family twinning was gimmicky and cheesy,” she said.
The name Mancub came from a brainstorming session.
“I initially feared Mancub as a trademark would have been snapped up by Disney, but it wasn’t, so I was really pleased,” Morton explained.
“I worked hard to take it away from the cartoon imagery into something original.”
Name and logo sorted, Morton started thinking about the clothes.
“I first started thinking about selling other people’s brands but found it hard to approach high end designers without offering up my idea,” she said.
“I then started looking into white label wholesale but found no one made what I was looking for.
“I realised I would have to manufacture it.”
Mancub is ready to launch a 13 item range including T-shirts, shirts, jackets and trousers, all in various colours.
“My real focus has been buying quality products that look really good,” Morton said.
With a starting price of £75 for matching T-shirts, Morton has also tried to bring some value to the products.
“One thing that occurred to me was that children grow quickly, while men grow mainly only at Christmas, so we’ve given buyers a ‘cup size up’ feature which allows a 75 per cent discount if you have to buy the next size up.”
In terms of expansion, Morton is hoping to hire a buyer and designer as she broadens her seasonal range.
Mancub will begin trading through its website www.man-cub.com on May 3 ahead of a launch event at Menagerie restaurant in Manchester on June 3.